Privacy Notice
Introduction
This privacy notice explains how Debaere Bakery collects and processes your personal data, whether you provide it directly or it is collected automatically. It applies to data that can identify you (“personal data”) and data that cannot. In legal terms, “processing” includes collection, storage, use, sharing, and deletion of personal data.
We are committed to protecting your privacy and handling your data with integrity. Our policy reflects both our legal obligations and our commitment to treating your information with respect and care.
This notice is compliant with the Data Protection Act 2018, incorporating the UK General Data Protection Regulation (UK GDPR).
To better understand your privacy rights, we encourage you to visit: www.knowyourprivacyrights.org
Unless stated otherwise, we do not sell, rent, or share your data with third parties.
1. Data Protection Officer
We have appointed a Data Protection Officer (DPO) responsible for overseeing compliance with this privacy notice. If you have any questions or would like to exercise your legal rights, please contact:
2. Data We Process
We may collect and process the following categories of personal data:
Identity Data: Name, title, date of birth.
Contact Data: Billing address, delivery address, email address, phone numbers.
Financial Data: Bank account and payment card details.
Transaction Data: Payment details, order history, and related communications.
Technical Data: IP address, browser type/version, operating system, and device information.
Profile Data: Username, order preferences, interests, feedback, and survey responses.
Marketing Data: Your preferences for receiving marketing and how you interact with our content.
We may also use aggregated and anonymised data for statistical analysis. This data does not identify you personally.
3. Special Category Data
We do not collect sensitive data such as:
Racial or ethnic origin
Religious or philosophical beliefs
Political opinions
Trade union membership
Genetic or biometric data
Sexual orientation
Health data
4. Failure to Provide Data
If we need personal data to fulfil a legal or contractual obligation and you do not provide it, we may be unable to provide the relevant service. We will notify you if this is the case.
5. Processing Based on a Contract
If you place an order, open an account, or otherwise engage with us commercially, we process your data to:
Verify your identity
Deliver goods or services
Communicate order updates
Provide customer service
This processing continues until our contractual relationship ends.
6. Processing Based on Consent
In cases where there is no contractual relationship, we may rely on your explicit consent—for example, when subscribing to newsletters or accepting cookies.
You may withdraw consent at any time by contacting us at info@debaere.co.uk. This may affect your ability to use some features of our services.
7. Processing Based on Legitimate Interests
We may process your data where it is in our legitimate interest to do so, including:
Internal record keeping
Responding to inquiries
Legal claims and rights
Business and risk management
Improving our services and website
8. Processing to Comply with Legal Obligations
We may process your personal data when required to comply with a legal obligation, such as responding to law enforcement or tax authorities.
9. Data Shared Publicly
If you post content publicly on our website or social media, it may be seen and used by others. We have no control over third-party use of such information. You may request removal of publicly shared content by emailing info@debaere.co.uk. This will be considered on a case-by-case basis.
10. Website Complaints
If you believe user-generated content on our website violates your rights, we will review and may remove it while the matter is investigated. However, we balance this with the right to freedom of expression.
11. Payment Information
We do not store or handle card or payment details directly. All payments are securely processed via our third-party payment provider(s), such as Stripe or PayPal. Our staff never have access to your full payment information.
12. Communication
When you contact us, we may keep a record of the communication to help improve our services. Personally identifiable information in these communications is kept secure and used only for relevant follow-ups.
13. Complaints
We document any complaints made and may use the information to investigate and improve our services. If needed, we may share relevant parts of your complaint with third parties to resolve the issue.
14. Affiliate and Partner Data
If you work with us as an affiliate or business partner, we may collect data necessary to support the relationship, including payment and referral information. This data is used only for this purpose and kept confidential.
15. Cookies
Cookies help us personalise your experience and improve our website. Some are necessary for the site to function; others help track usage or remember preferences.
You can choose which cookies to accept when you first visit the site or adjust your browser settings later.
We use cookies to:
Monitor website usage
Remember your login
Tailor your browsing experience
Track survey and form responses
Support customer support chat sessions
16. Web Analytics and Device Identifiers
When you visit our website, we automatically log data such as your IP address, browser type, and geographic region. This data is used in aggregate form to improve our content and user experience.
17. Remarketing
We may use cookies to show you tailored ads on third-party websites based on your interaction with our website. You can opt out through your browser settings or by declining cookie use.
18. Third-Party Information Sources
We occasionally receive personal data from third-party platforms or service providers, especially for analytics or order processing. We treat this data with the same care as data collected directly from you.
19. Credit Checks and Fraud Prevention
We may share limited information with credit reference agencies to prevent fraud, particularly in cases of disputed transactions.
20. Keep Us Updated
Please inform us if any of your personal data changes so we can keep our records accurate.
21. Access to Your Personal Information
You have the right to:
Request a copy of your data
Request correction or deletion
Object to or restrict processing
Withdraw consent at any time
To exercise any of your rights, please email us at info@debaere.co.uk.